Design commentary

Great yoga ads

I came across a collection of 6 kooky yoga ads on yogadork.com, one of my favorite yoga blogs. It’s worth clicking through to read the entire post, especially if you enjoy yoga and creative advertising ideas, but my favorite was from the Y Yoga Center in Shanghai:

Yoga Straw

Short, simple, memorable, and effective. Not to mention motivating me to work on my backbends!


A rebrand for my alma mater

Most people who know me–or at least who have been around me between September and December of any given year–know I’m a proud graduate of the University of Georgia and a big fan of UGA football. I was thrilled last week to see that UGA has unveiled a brand refresh, and that it looks phenomenal!

First thing’s first; I’m glad to see the primary logo, by which the school is most often recognized, remains the same:

Georgia G

… and they’re not necessarily retiring the other images affiliated with the school and its athletic programs:

Miscellaneous Bulldogs

… but that they’ve replaced it with a much simpler, stronger, and more modernized bulldog whose jaw is mercifully in alignment (that’s always bothered me):

Bulldog Logo

And of course, sharp new typography and uniforms:

New Uniforms

Overall, I’m pleased as both a designer and a fan with the brand refresh. It gives the school’s athletics programs a fierce, competitive, and modern look will staying true to the school’s roots and history (very important around these parts). Congratulations to UGA and its partner Nike on the new brand–and Go Dawgs!


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